Sunday, July 25, 2010

Niagara Wines vs Toronto Whines

Here I am auditioning for the "Shake Off the City" campaign. 
This is how real Niagarans drink wine in vineyards.

David threw a stone and hurt Goliath's feelings.

That seems to be the upshot of this whole Toronto/Niagara advertising war kerfuffle.

I mean really.

George Smitherman, Toronto mayoralty candidate makes a personal trip to the Niagara Parks Commission chairman to deliver a letter complaining about an ad campaign? Surely there were more important issues in Toronto. Smitherman should win the contest for sniffing out the best photo ops not the job as the mayor of the largest city in Canada.

The television commercials, called "Shake Off the City", were intended to bring more Torontonians (and their money), to Niagara. The ones I saw were inoffensive. A young couple being splashed by a car in the big city, confronting a wall of graffiti, having a bike wheel stolen, etc. The camera would then quickly cut to a scene of one of the fun things they could be doing in Niagara instead.

Now, I must say, it really depends on your definition of fun. The first one I saw showed a young couple sitting at a small table in the middle of a vineyard that looked as if it had been vacuumed, drinking Niagara wine.  It was the middle of a hot, sunny day. My reaction was a headache and nausea.

What kind of an imbecile would come here for the humidity, the ticks, heatstroke and a hangover?

But never mind. I read in the St. Catharines Standard last night that ticket sales have gone up by 40% for Niagara attractions. But not because of the ad campaign.  It was because of all the complaining and whining that the Toronto media and politicians did.

"We couldn't afford to buy this (kind of publicity)," was the comment from the Parks Commission.

Throw that stone a little harder next time, David. Niagara could sure use another economic boost.


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